The Cisco Partner Support Service (PSS) is designed to provide qualified Cisco channel partners with the necessary tools and information to enhance operational support margins and develop new support service practices. This service allows partners to create and deliver their own branded support services, backed by Cisco's infrastructure. The PSS offering includes reliable technical support to resolve issues and a software upgrade service to manage any mishaps effectively. It is structured for phased implementation, ensuring partners can gradually integrate these services into their operations.