Microsoft Dynamics 365 Customer Insights Profiles Add-on

Maintain a unified customer identity store that drives personalization, analytics and audience orchestration. This monthly-commit add-on for Dynamics 365 Customer Insights Profiles provides cloud-hosted profile aggregation, identity resolution, and a persistent profile index at tenant scope. It removes the operational burden of building and managing a bespoke profile service while exposing normalized profile objects for downstream analytics, segmentation and activation. Use it to centralize overlapping identity signals, produce single-customer views for personalization engines, and feed marketing automation, sales workflows and BI tools. As a subscription priced per monthly commit, it aligns cost with business cadence and simplifies procurement. Choose this add-on when you need an enterprise-grade, supported profile store integrated directly into Dynamics 365, rather than a custom-built or standalone identity solution.